The First Sip
Coffee House
Tasked with crafting a vibrant and distinctive brand identity and package design for The First Sip coffee shop.
This comprehensive project encompasses the creation of designs for various elements including menus, cups, carriers, and coffee bags. The intended brand persona exudes a sense of playfulness, confidence, and artistic flair, achieved through the incorporation of expressive fonts and captivating graphics. To further distinguish The First Sip within the competitive market, a bold and engaging color palette was employed.
+ Package Design
+ Visual Identity
+ Art Direction
The objective was to make The First Sip's branding and packaging resonate authentically with its target audience. This authenticity extends to collateral items such as stickers and tote bags, which should seamlessly integrate with the overall brand aesthetic, reinforcing the brand's unique identity in the minds of its customers.
